Before you can learn much about how to use personal branding for a competitive edge, it’s important to have an understanding of what personal branding is. Fortunately, it’s possible to take a look at the way many successful people have used personal branding to get a feel for what it is and how it can work for you. [Read more...]
Stuck In The Middle?
May 28, 2008 By Leave a Comment
I recently surveyed my clients who are middle managers or in mid-career positions to see what they had in common. I discovered three common elements: most are in mid-life; their biggest challenges are balancing life and career; and they are using this stressful, pivotal time to reinvent themselves. [Read more...]
Career Tips – Packaging and Marketing ‘Brand You’
May 28, 2008 By Leave a Comment
Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980′s. It is a concept which had them selling their customers an image and an idea. Soon, along with the pair of running shoes you were buying, you were also buying into the concept, and “just doing it”; and your Bell telephone service isn’t just about a tool, it’s about the way we are all connected. Advertising has become less about the product and more about the feeling the company wants you to associate with what they sell. [Read more...]
